Media

The world of cable television is changing fast. Technology is moving from analog to digital. The Web has become a new medium for content as well as a competitor for audience attention. But the top concern for most cable operators is still just how to stay competitive with a higher level of customer service, while still being cost conscious and in some cases even profitable.

Every community has a local access channel provided as a community service. The potential benefit depends on how well the channel is utilized and if it is as visually exciting as the commercial cable channels that dominate the lineups. Many schools either contribute to the local access channel, or have their own. This a great opportunity to get students involved in TV production and community involvement.